THE AWAY PROJECT RETAIL SPACE

LOVE THIS SO MUCH!

Following a preview of earlier in the month, we now take a look into the actual retail space which houses The Away Project, a joint venture between Nike and Parisian boutique colette. Produced in celebration of the French Football Federation’s Away Kit, this limited pop-up store plays host to a wide selection of product inspired by the kit’s “mariniere” theme. Brands featured in the showcase include Chanel, Colorware, COMME des GARCONS, Hermes, Laduree, Longchamp, MontBlanc, Swatch, Trousselier and Yves Saint Laurent. For those interested the installation is still open to the public via colette.